| Dr.
Carolyn F. Siegel CAROLYN
SIEGEL, Professor of Marketing Recent
Academic and Administration Experience Professor of Marketing, College of Business and Technology; Eastern Kentucky University. Richmond, KY (1989 to present) Graduate Center Director, College of Business and Economics; University of Kentucky, Lexington, KY (1985-1989) Academic Program Coordinator, James W. Martin School of Public Administration; University of Kentucky, Lexington, KY (1980-1985) Graduate
Courses Taught Undergraduate
Courses Taught Editorial
Board Recent
Refereed Journal Articles Siegel, Carolyn F. (2000), "Introducing Marketing Students to Business Intelligence Using Project-Based Learning on the World Wide Web," Journal of Marketing Education, v.22 no.2 (August): 90-98 Everett, Maureen W., Carolyn F. Siegel, and Marlow J. Marchant (1999), "An Interdisciplinary Team Teaching Model: A Web-based Project Approach for Teaching Integrated Marketing Communication," Journal of Advertising Education: 39-46 Siegel, Carolyn F. (1996), "Using Computer Networks (Intranet and Internet) To Enhance Your Students' Marketing Skills," Journal of Marketing Education (Fall): 14-24 Siegel, Carolyn F. (1992), "Restoration of the Earth: An Environmental Marketing 'Reality'," Journal of Marketing Education (Fall), 24-29 Siegel, C. (1991), "A Framework for Globalizing the Introductory Marketing Course," Marketing Education Review, v.1 no.4 (Summer), 56-61 Garner, S.J. and C. Siegel (1991), "Taboo Topics: The Use of Controversial Topics for Student Research Projects," Journal of Marketing Education (Spring), 69-72 Siegel, C. and R. Powers (1991), "FAB: A Useful Technique for the Job-Seeking Marketing Student," Marketing Education Review, v.1 no.2 (Winter), 60-64 Published
Books Siegel, Carolyn F. (2005-in press), Instructor's Resource Manual and Test Bank for Internet Marketing: Foundations and Applications. Houghton Mifflin Co., Boston Siegel, Carolyn F. (2004), Internet Marketing: Foundations and Applications. Houghton Mifflin Co., Boston Siegel, Carolyn F. (2004), Instructor's Resource Manual and Test Bank for Internet Marketing: Foundations and Applications. Houghton Mifflin Co., Boston Siegel, Carolyn F. (1996), Marketing: Foundations and Applications. McGraw-Hill/Richard D. Irwin, Burr Ridge, IL Siegel, Carolyn F. (1996), Instructor's Manual for Siegel, Carolyn F. (1996), Marketing: Foundations and Applications. McGraw-Hill/Richard D. Irwin, Burr Ridge, IL Siegel, Carolyn F. (1996), Test Bank for Siegel, Carolyn F. (1996), Marketing: Foundations and Applications. McGraw-Hill/Richard D. Irwin, Burr Ridge, IL Siegel, Carolyn F. (1996), Student Study Guide for Siegel, Carolyn F. (1996), Marketing: Foundations and Applications. McGraw-Hill/Richard D. Irwin, Burr Ridge, IL Refereed
Proceedings Siegel, Carolyn F. (2004), "Are Pundit Poli-Blogads An Overlooked Marketing Opportunity?," Society for Marketing Advances (published as a Summary Brief) * Siegel, Carolyn F. (2003), "Blogs and Their Marketing Potential," in Advances in Marketing: Pedagogy, Philosophy, and Process, William J. Kehoe and Linda K. Witten, eds., Society for Marketing Advances, Charlottesville, VA, pp. 105-106 (published as a Summary Brief) * Siegel, Carolyn F. (2001), "International Orientation of US Retail Web Sites," in Marketing Advances in Pedagogy, Process, and Philosophy, Tracy A. Suter, ed., Society for Marketing Advances, Stillwater, OK, pp. 95-96 (published as a Summary Brief) * Siegel, Carolyn F. (2000), "Preliminary Observations On A Collaborative Teaching Model," in Marketing Advances in the New Millenium, Dawn R. Deeter-Schmelz and Timothy P. Hartman, Eds., Society for Marketing Advances, Ohio University, Athens, Ohio: 113-114 (published as a Summary Brief) * Siegel, Carolyn F. (2000), "A Study of the International Orientation of Retail Web Sites in Five Countries," Marketing Management Association 2000 Proceedings, Robert Green and Ram Kesavan, Eds., Marketing Management Association, Indiana State University: 228-232 * Siegel, Carolyn F. (1999), "Click Through, Click Off, Pass By, Click Out: Consumers and World Wide Web Advertising," in Advances in Marketing: Theory, Practice, and Education, Joyce A. Young, Robert D. Green, and Faye W. Gilbert, Eds., Society for Marketing Advances, Terre Haute, IN: 23-24 (published as a Summary Brief) * Siegel, Carolyn F. and Rosemary P. Ramsey (1999), "Community Mental Health Centers: Are They Ready for Online Marketing?", in Advances in Marketing: Theory, Practice, and Education, Joyce A. Young, Robert D. Green, and Faye W. Gilbert, Eds., Society for Marketing Advances, Terre Haute, IN: 273-274 (published as a Summary Brief) Ramsey, Rosemary P., Carolyn F. Siegel, and Greg W. Marshall (1999), "Web-Based Shopping Versus Other Shopping Modes: When Given a Choice, What Do Consumers Prefer?", in Marketing Theory and Applications, Anil Menon and Arun Sharma, Eds., American Marketing Association: 44-49 Siegel, Carolyn F. (1998), "The Killer Web Site: A Conceptual Leap From .com To .edu," in Marketing Advances in Theory, Practice, and Education, Society for Marketing Advances, Duncan Herrington and Ronald D. Taylor, Eds., Society for Marketing Advances: 164-165 (published as a Summary Brief) * Spain, Judith W. and Carolyn F. Siegel (1998), "Are MNCs Using Their Public Web Sites To Communicate Ethical Standards and Behaviors to Stakeholders?", in Proceedings of the Academy of International Business - Southeast USA, M.Reza Vaghefi, Editor: 128-133 * Siegel, Carolyn F. (1997), "Marketing Educators and The Internet: A Proposed Adoption-As-Performance Model," in Enriching Marketing Practice and Education, Elnora W. Stuart and Ellen M. Moore, Eds., Southern Marketing Association: 197-198 (published as a Summary Brief) * Siegel, Carolyn F., Teresa A. McGlone, and Vernon L. McGlone (1997), "Perspectives On Consumer Navigation Systems For Destination Routing On The Internet's World Wide Web," in Enriching Marketing Practice and Education, Elnora W. Stuart and Ellen M. Moore, Eds., Southern Marketing Association: 231-232 (published as a Summary Brief) * Siegel, Carolyn F. (1996), "Internet Adoption: Myths and a Model," in Marketing Theory and Applications, E.A. Blair and W.A. Kamakura, Eds., American Marketing Association Winter Educator's Conference: 393-398 * Siegel, Carolyn F. (1996), "World Wide Web Site Addresses in Print Advertisements: Propositions and Preliminary Research Results," in Marketing: Moving Toward the 21st Century, Elnora W. Stuart, David J. Ortinau, and Ellen M. Moore, Eds., Southern Marketing Association: 322-326 * Siegel, Carolyn F. (1995), "Establishing a Link Between Marketing Educators and the Internet," in Marketing: Foundations for a Changing World," Brian T. Engelland and Denise T. Smart, Eds., Southern Marketing Association: 264-267 * Siegel, C. (1993), "Abnormal Buy-Returns: A Deviant Consumer Behavior," in Marketing: Satisfying a Diverse Customerplace, Tom K. Massey, Jr., Editor : Southern Marketing Association: 35-38 (Outstanding Paper in Track Award) * Siegel, C. (1992), "A 'Wake-Up' Call for Environmental Marketing," in Marketing Perspectives for the 1990s, Robert L. King, Editor: Southern Marketing Association: 183-187 * Siegel, C. (1992), "A 'Wake-Up' Call for Environmental Marketing," in Marketing Perspectives for the 1990s, Robert L. King, Editor: Southern Marketing Association: 183-187 * Siegel, C. (1991), "Marketing Management Tasks: Revisited and Revised," in Marketing: Toward the Twenty-First Century, Robert L. King, Editor, Southern Marketing Association: 475-480 McGlone, Teresa A., Carolyn Siegel and S.J. Garner, (1991), "A Causal Modeling Approach to the Product Life Cycle Concept," in Marketing: Toward the Twenty-First Century, Robert L. King, Editor, Southern Marketing Association: 519-524 Garner, S.J., T. McGlone, V. McGlone and C.Siegel (1991), "Marketing Students and Cheating: Ethical Attitudes Do Affect Behaviors," in Marketing Toward the Twenty-First Century, Robert L. King, Editor, Southern Marketing Association: 173-177 * Siegel, C. (1990), "EC'92: A 'Golden' Teaching Opportunity for Marketing Instructors", in Progress in Marketing Thought, L.M. Capella, H.W. Nash, J.M. Starling and R.D. Taylor, Eds., Southern Marketing Association: 298-302 Seminars/Workshops/Panels "Consumers and Online Privacy: Oxymoron?", Society for Marketing Advances National Conference, November 2002, St. Petersburg's Florida Executive Management Certification Program, "Marketing Strategies From the Ground Up: Marketing," EKU Office of Training and Development, October-November 2001 "e-Commerce: Perspectives on a Moving Target," 19 April 2001, Richmond Chamber of Commerce and BellSouth, e-Business Seminar, Eastern Kentucky University "Constructing an Internet Marketing Course: "Nuts & Bolts" Insights from Three Schools," Marketing Management Educator's Conference, September 18-19, 2000, St. Louis; Marketing Management Association 2000 Educators' Conference Proceedings: 12-13 "Managing Change in Mainstreaming Operations," Southeast States Mainstreaming Conference,October 24, 1997, Richmond, VA, Virginia Department of Motor Vehicles (a seminar outline for southeastern state motor vehicle officials) Faculty Development Workshop by e-Mail, "Learn How to Use the World Wide Web in Your Classes," Spring Semester 1997, series of e-mail lessons on using the Web offered to all EKU faculty and staff (over 120 participants) Business Roundtable, College of Business, Eastern Kentucky University, "An Introduction to the Internet," May 9, 1996, Lexington, KY Advanced Transportation Institute, College of Engineering, University of Kentucky. Developed and offered a one-day marketing communication seminar for transportation master's students including Engineers, MBAs, MPAs, and Geography Ph.D. students in August 1989, '90, '91, '92, '93, '94, '95, '96, '97 (each workshop was revised, updated, and expanded over the previous year's contents) Published
Software and Instructional Development Siegel, C. (1990), Marketing In-Basket: Computer Applications, Boston: Houghton Mifflin for S.F.Skinner (1990), Marketing Review
Activities Membership
in Professional Organizations Offices
Held In Professional Organizations Service
to Professional Organizations University
Service College
Service Department
Service Community
Public Service Facilitator, Kentucky Association of Non-profit Organizations (KANO), "Marketing Is Everybody's Business," January 21, 1999 Invited Speaker: "Managing Change," Southeast States Mainstreaming Conference, October 15, 1997, Richmond, VA Invited Speaker: "The Internet, Business, and Education," Lexington Kiwani's, July 23, 1996, Lexington, KY Invited Speaker: EKU COB Advisory Council Meeting, April 9, 1996, "Using the Internet in Business Education" Invited Speaker: MKT Major; Business Round Table, May 9, 1996, "Internet Demonstration" Consulting Honors
Finalist, "Distinguished Teacher Competition," Society for Marketing Advances and the Sherwin Williams Company, 2000 Conference, Society for Marketing Advances, November 2000 Award "In recognition of exceptional quality in reviewing for the annual conference," received from the Society for Marketing Advances, Internet Marketing Track, October 1999 Outstanding Paper, Buyer Behavior and Public Policy Track, Southern Marketing Association, 1993 Best Paper Award, 10th Annual GROW Conference, 1991 Beta Gamma Sigma, University of Kentucky Phi Delta Kappa, University of Maryland Other
Faculty Development Activities EKU Grant Writing Workshop, Winter 1999, participant Multi-Media Workshop #3: CD Development, EKU Division of Media Resources, March 23, 1999, participant EKU Faculty Scholarship, TOOLBOX II, Asymetrix workshop, October 1997, participant EKU Faculty Scholarship, Diversity University, "MOOing in the Bluegrass," developing online courses using MOO (multiple object oriented) environment, June 1997, participant EKU Teaching Consultation Process (TCP), participant, 1996 Fellowship to the First Annual Yellow Pages Educators' Seminar, Denver, CO, August 4-6, 1996 awarded by the Yellow Pages Publishers Association Fellowship to the Faculty Development in International Business Seminar, National Center for International Business Education and Research, Memphis State University, April 12-14, 1992 awarded by the Fogelman School of Business, Memphis State University, Memphis, TN Fellowship to the Direct Marketing Institute for Professors, Chicago, IL, May 28-31,1991 awarded by the Chicago Association of the Direct Marketing Education Foundation and the Direct Marketing Education Foundation of New York University of Louisville grant to attend Conference, "Europe 1992", University of Louisville College of Business and Ernst & Young, March 1990 "Tri-State Tourism Conference", Lincoln Memorial University, U.S. Small Business Administration, April 1990 |