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• Copyright ©2005 C.Siegel
Dr.
Carolyn F. Siegel, Professor of Marketing
Department of Management, Marketing, & Administrative Communication
College of Business & Technology
Eastern Kentucky University
215 Combs Classroom Building
Richmond, KY 40475-3102
Department Phone: 859-622-1377
Office: Keith 4
Office Phone: 859-622-1377 (voice mail available)
FAX: 859-622-2359
Email: carolyn.siegel@eku.edu
OFFICE
HOURS
Email for an appointment.
SPRING
2005 CLASSES
MKT
309-001 Introduction to Integrated Marketing Communication (Web
IMC)
CRN
20387 •
T,R 0930 to 1045 • Combs 230 Red Room Mac Lab
MKT
401-001 Internet Marketing
CRN
20393
• T,R 1100 to
1315
• Combs 307
GBU
201-001 Introduction to International Business
CRN
20319
• T,R 1230 to
1345
• Combs 213
BIOGRAPHICAL
INFORMATION
My academic degrees are from The University
of Kentucky (Doctor of Business Administration; Master of Public
Administration) and The University of
Maryland (Bachelor of Science Education). I am a member of Beta
Gamma Sigma (The Honor Society for AACSB Accredited Business Programs),
Kappa Delta Pi (International Honor Society in Education), and Golden
Key (International Honour Society). I've been at Eastern Kentucky
University since Fall 1989, teaching undergraduate and MBA marketing
classes, and international business. I'm told that I was among the first
faculty members at EKU to use email for educational lessons. It seems
like a million years ago, but it was only Spring 1994 when my students
first started doing Web-based class assignments. Of course, in those
primitive days we were using Lynx, a text-only browser. How times have
changed!
Before coming to EKU, I was the Director of the Graduate Center, College of Business and Economics, University of Kentucky. I am a board member of the Bluegrass Regional Mental Health/Mental Retardation Board. The Bluegrass Board is a private, non-profit organization that provides mental health and mental retardation services in 17 Eastern Kentucky counties and operates Eastern State Hospital. It is the largest non-profit community mental health center in the United States.
EASTERN
KENTUCKY UNIVERSITY
EKU is a major comprehensive regional public university with an
enrollment of over 16,000 students and a strong commitment to providing
high quality teaching and service to students. Eastern is located in
Richmond on I-75 in Kentucky's beautiful Bluegrass region. Richmond
(population 22,000) offers small-town living yet easy access (twenty-five
miles) to the urban conveniences of nearby Lexington (population approaching
300,000).
RESEARCH
INTERESTS
My recent published papers are on topics related to the Internet and
higher education; business intelligence using project-based learning
on the Web; consumer access to community mental health center Web sites;
localization vs. globalization on .com Web selling sites in five countries;
a team approach to teaching integrated marketing communication; a comparison
of shopping behaviors including Web alternatives; ethics content on
corporate World Wide Web sites; WWW consumer navigation systems; and
innovative teaching methods in marketing. My current research continues
in these areas. For more detailed information, please see my Curriculum
Vitae. Visit the Houghton-Mifflin Co. site for information on my
textbook, Internet
Marketing: Foundations and Applications.
ODDS
& ENDS
In my "spare time" I enjoy opera, classical music (particularly, WEKU
FM), reading (mostly in marketing and business), gardening, Net
surfing, and knitting/crocheting.