Internet Marketing
MKT 401 • CRN 20393 • T,R 11:00 AM to 12:15 PM • Combs 307
Spring 2005 • January 10, 2005 to May 8, 2005
Questions? Send email to Dr. Siegel • Copyright ©2005 C.Siegel
MKT309 • MKT401 • GBU201
Internet
Marketing
MKT
401
•
CRN 20393
• T,R
11:00 AM to 12:15
PM • Combs
307
Spring
2005
• January
10, 2005 to May 8, 2005
Questions?
Send email to Dr. Siegel
• Copyright
©2005 C.Siegel
MKT309
• MKT401
• GBU201
What is a blog? - A blog is a Web log or diary of information that is relevant to the publisher. In this case, our class blog is a way to transmit information relevant to MKT 401 students. Check this page often to see what's happening in class. It is each student's personal responsibility to note any schedule changes on his/her copy of the tentative class schedule. In case of inclement weather, link to the EKU homepage or the Public Safety page for cancellation or delay announcements.
Thursday,
4/14/05
I hope you used your time productively Tuesday, working with your team aiming
toward completion of your marketing plan. Today I plan to meet with each team
to evaluate your progress. We will also proceed with an overview of C9
Products and Brands - Note
9.
Your Web marketing plan is due April 28, 2005. On that day each team will present
its Web marketing site to your client and present two copies of the plan along
with two discs containing the beta version of the site. We will draw for team
presentation order on April 21st.
Tuesday,
3/29/05
We are behind schedule, so I have been forced to make adjustments. Please note
that today we will discuss
C6 The International Environment of Internet Marketing - Note
6. Thursday, instead of having Exam 2, we wil instead consider C7. This
moves Exam 2 to Tuesday, April 5th. In addition, I have moved the due date/presentation
date for the Internet Marketing Plan to April 28th. This gives the teams an
extra two days to prepare.
Thursday,
3/24/05
Complete C5 and continue with C6 The International Environment of Internet Marketing.
On Tuesday,
3/29/05, we'll discuss C7 Internet Marketing Research.
Tuesday,
3/22/05
Teams will examine Internet Marketing Plans from previous semesters. We will
discuss our client's needs. Assignment 3 will be returned. Exam 2 has been moved
to to Thursday, 3/31/05 -
Thursday, 3/17/05
Our client visits today! See you in class.
Tuesday,
3/1/05
Our client visits today. Assignment 3 is due. Do NOT miss class today! Readings
have been added.
Tuesday,
2/22/05
I met with our client today (2/21/05) and he will be visiting with the class
on March 1st. Therefore, I have changed the schedule slightly to facilitate
our team work. Please check the tentative class schedule. Today we'll discussion
the project, select teams, and discuss Assignment 3. This moves C5
Legal and Ethical Issues; Privacy and Security - Note
5
to Thursday 2/24/05. Exam 1 will be returned either today
or Thursday, and we will discuss it in class. Please also note that Exam 2 was
moved to 3/29/05 to give us enough time to launch the team project.