9)
Walter S. Mossberg, "Unlike Search Engines, Answers.com
Responds With Data, Not Links,"
Wall Street Journal Online, 27 January 2005, link,
accessed 1/30/05.
a) In
one sentence and in your own words,
identify the principal Internet marketing issue addressed in this article.
b) Wow! What is the great benefit of Answers.com?
Try it. What do you think?
8)
Mylene Mangalindan, "Amazon.com Unit Launches
Search for Local Areas,"
Wall Street Journal Online, 27 January 2005, link,
accessed 1/30/05.
a) In
one sentence and in your own words,
identify the principal Internet marketing issue addressed in this article.
b) What is the Amazon.com unit that is introducing the local search option?
c) Take this link and check it out. Search
for Marshall Fields downtown Chicago. What benefits are there for users? Learn
how A9 did it from this link.
d) Why is local Web search an important feature for Internet marketers?
e) Should this be recommended to our client this semester?
7)
Jennifer Saranow, "ID Theft is Declining and
Mostly Offline, New Survey Finds,"
Wall Street Journal Online, 26 January 2005, link,
accessed 1/30/05.
a) In
one sentence and in your own words,
identify the principal Internet marketing issue addressed in this article.
b) Why is this good news for Internet marketing?
c) How were the data in this report collected and from what subjects? Who sponsored
the research?
d) How do these results compare to those of the FTC's 2003 Identity
Theft Survey Report?
e) Where are consumers advised to monitor their accounts -- online or offline?
6)
Mylene Mangalindan, "Web Sales' Boom Could Leave
Amazon Behind,"
Wall Street Journal Online, 21 January 2005, link,
accessed 1/23/05.
a) In
one sentence and in your own words,
identify the principal Internet marketing issue addressed in this article.
b) What is Amazon's estimated customer count?
c) What are some of the challenges to Amazon?
d) Compare Amazon's Christmas 2004 sales to those of Walmart.com, Target.com,
and Overstock.com. How did Amazon do?
e) Why is it thought that Amazon's operating margin declined in Q4 2004?
f) Explain the threats to Amazon from big and little competitors. How is Amazon
responding?
5)
Dow Jones Newswires, "Music Industry Meet Sees
Rejunivation in Online Sales,"
Wall Street Journal Online, 22 January 2005, link,
accessed 1/23/05.
a) In
one sentence and in your own words,
identify the principal Internet marketing issue addressed in this article.
b) Why is this industry so optimistic?
c) How much revenue is being generated with legal downloads? How does this compare
to illegal downloads?
d) Can illegal downloads ever be entirely prevented?
e) What is the difference between subscription and per download pricing?
f) What is Apple's
iPod market share?
g) What marketing messages might convince downloaders to do it legally?
4)
Kelly Greene, "The Web? What's That?,"
Wall Street Journal Online, 23 January 2005, link,
accessed 1/23/05.
a) In
one sentence and in your own words,
identify the principal Internet marketing issue addressed in this article.
b) Why is this digital divide of importance to the Kaiser Family Foundation
and other health advocates?
c) Why is it important that older Americans be able to reach and understand
what is reported at Medicare.gov?
d) What is stopping older folks from going online?
e) Not to be morbid about it, but what will happen to this particular digital
divide in the not so distant future?
3)
Jason Anders, "New Appetite,"
Wall Street Journal Online, 13 May 2004, link,
accessed 12/25/04.
a) In
one sentence and in your own words,
identify the principal Internet marketing issue addressed in this article.
b) Take a minute to sketch the cumbersome process by which customers could order
a pizza online from Web pioneer Pizza Hut in the earliest days of Internet commercialization
(1994).
c) What mistakes undermined Webvan?
d) What part of total grocery sales are online sales?
e) How does Peapod differ
from Webvan? What is this company doing "right?" How does Peapod differ
from Safeway.com?
f) How is Amazon.com approaching this niche
with its Gourmet Food (Beta)?
2)
Staff, "Tracking the Data - 10-Years on the Web,"
Wall Street Journal Online, 2004, link,
accessed 12/25/04.
a) In
one sentence and in your own words,
identify the principal Internet marketing issue addressed in this article.
b) Review the information presented in this compendium of 10-years on the Web.
In particular, over the past 10-years, what were the trends in shopping, adoption
of mobile, online ad revenues, PCs vs. TVs, U.S. households online, and the
use of the word Internet in news articles. Why do you think the latter
mirrors the Nasdaq Composite Index?
1)
Staff, "Online Sales Sizzle,"
Money, 23 December 2004, link,
accessed 12/24/04.
a) In
one sentence and in your own words,
identify the principal Internet marketing issue addressed in this article.
b) Looking at the trends over the past three years, is this good news for online
retailing?
c) What have retailers been doing to drive online sales?
d) What other factor helped online sales in 2004?
e) What product appears to be the season's big seller?
SEARCH
INSTRUCTIONS FOR THE WALL STREET JOURNAL
If for some reason the URL for an assigned article does not work, go to http://online.wsj.com/public/us
At the search box, type in either the author's name or the article title.
If the next page says No Articles Found, then submit the following information.
| Enter words or phrases: | Type in author's name | Type in full article title |
| Sources: | All | All |
| Look for the words in: | Byline (Reporter) | Headline Only |
| Select date option: | Click on within the past 30 days | Click on within the past 30 days |
| Click on search; Find article in the list | Click on search; Find article in the list | |
MKT401 students are responsible for the contents of each article and associated questions. Answers are NOT to be turned in. However, the questions may appear on a quiz or exam, and students will be called on by name to answer the questions in class. Subscribers have free access to WSJ online articles for 30 days after publication. After that time, they must be purchased from The WSJ Archives. Take this link to subscribe to The Wall Street Journal Online. |
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