COURSE NUMBER: MKT 401 • CRN 20393-001 • T,R 11:00 AM to 12:15 PM • Combs 307
COURSE TITLE: Internet Marketing
PREREQUISITE: MKT 300
PROFESSOR: Dr. Carolyn F. Siegel, Professor of Marketing
OFFICE: Keith 4
COURSE SYLLABUS: http://www.management.eku.edu/SIEGEL/M401/M401syl.htm
CLASS BLOG: http://www.management.eku.edu/SIEGEL/M401/blog.htm
OFFICE HOURS: Anytime by email at carolyn.siegel@eku.edu
In-office, by appointment only. Send email to request an appointment day/time.
Snow Delay: No office hours on snow days; check EKU Homepage for inclement weather information.
Office Phone: 859-622-4973 (voice mail); Department: Combs 215 Phone: 859-622-1377

REQUIRED TEXTS: (1) Siegel, Carolyn (2004), Internet Marketing: Foundations and Applications, Houghton Mifflin Co., ISBN: 0-618-15043-9 and (2) Wall Street Journal Online. Class readings will be from current Journal articles. Subscribers have free access to the articles for 30 days from the publication date. After that, the articles cost a nominal amount. A word to the wise: Download each article when it's assigned and read it! Copies of assigned articles will NOT be distributed in class.

SUPPLEMENTAL MATERIALS: Students must have an active email account or open a free EKU email in Combs 207. A University email account number is required to logon to all EKU public computers.

COURSE DESCRIPTION: Internet Marketing. (3) I, II. Prereq: MKT 300. Survey, analysis, and evaluation of current trends and issues in marketing in computer mediated environments, including how the marketing mix is adapted strategically to the Internet and World Wide Web, intranets, and other electronic forms.

COURSE OBJECTIVES: To develop foundation knowledge about Internet Marketing online and apply this knowledge to real world marketing decisions and problems.

COURSE REQUIREMENTS: Students will be held to a high professional standard. Course assignments will require research using and about the Internet, and preparing and delivering oral presentations using electronic presentation software. Communication (oral and written), analytical (critical thinking), electronic research, and organizational skills will be strongly emphasized.

COURSE EVALUATION PROCESS: Two examinations will be administered during the semester and a third during finals week. Quizzes may be administered at any time if it becomes apparent students are not preparing for class. Individual assignments must be worked without aid from others. Evidence of unauthorized collaboration will result in zero credit. Team assignments (if used) will be awarded a team grade; however, individual contribution scores will be calculated and used to assess individual grades. No make-up examinations will be allowed unless permission is given in advance of the missed exam. Missed examinations may be made-up during finals week only if the reason for the absence is acceptable to Dr. Siegel. No late assignments will be accepted. Assignments must be submitted on the date they are due. No extra credit work is given.

Final Grades: Points earned will be totaled (exams or assignments) and divided by the total points possible. Letter grades are based on the following scale. A 90-100%; B 80-89%; C 70-79%; D 60-69%; F 59% and below. Students who conscientiously attend class, submit assignments, and contribute to class discussion will be given the benefit of the doubt when their grades are on the border. In other words, they will benefit from a grade curve. Students who fail to attend class regularly, do not contribute to their team, and generally are unprepared will not benefit from a grade curve.

STUDENT PROGRESS: It is each student's responsibility to participate fully and conscientiously in MKT 401. Students must track their own progress during the semester. This includes recording all grades when received.

TOPICS: Topics are listed on the tentative class schedule page. The schedule contains links to class notes. It will be followed as closely as possible. Schedule adjustments will be announced in class. It is each student's responsibility to note changes on his or her own copy of the tentative schedule.

OTHER:

Advising Information for MKT, ACS, GBU, and MGT Majors - In order to better serve our students' advising needs, all DAY classes offered through the MMAC department on Tuesday, March 15, 2005 and Wednesday March 16, 2005 will be cancelled, so that we can offer a two-day advising period. All NIGHT classes scheduled on those two days will meet at the regular time. All GBU, MGT, MKT, and ACS majors are required to come for an advising session with their academic advisor during these two days. Academic advisors will be available in Combs 105, 213, and 216 on March 15 and 16 from 8:00 AM to 6:00 PM. Any student who does not take advantage of this advising opportunity will be advised the last two days of the advising period.

Professionalism - Experience has shown that students who are challenged rise to the level of expectation. In MKT 401, it is expected that each student will be responsible, reasonable, and mature; show respect for fellow students, faculty, and guest speakers; work productively; meet reasonable deadlines without complaint; attend every class meeting and contribute meaningfully to the discussion; prepare for class and read assignments in advance of when due.

Student Responsibility - "The student has an obligation to perform at the highest level possible in all courses. The student should refrain from taking short cuts and should refuse to participate in any action which is commonly defined as cheating or plagiarism. The University regulations concerning student behavior prohibit disrupting the peace or interfering with classroom or other University activities." Source: EKU Faculty Handbook

Any form of cheating will result in an "F" for the semester grade in MKT 401. Statements on plagiarism, cheating and co-responsibility are taken from the EKU Faculty Handbook (http://www.academicaffairs.eku.edu/enrollment/FacultyHandbook/PART5.htm): "Plagiarism is the act of presenting ideas, words, or organization of a source (published or not) as if they were one's own, without acknowledgment of the original source. Since university instructors assume material presented by students is their own unless otherwise indicated, all quoted material must be in quotation marks, and all paraphrases, quotations, significant ideas, and organization must be acknowledged by footnotes or by some other form of documentation acceptable to the instructor for the course. Plagiarism also includes presenting material which was composed or revised by any person other than the student who submits it, as well as the deliberate falsification of footnotes. The use of the term "material" refers to work in any form including written, oral, or electronic (as in the case of computer files). Cheating includes buying, stealing, or otherwise fraudulently obtaining copies of examinations or assignments for the purpose of improving one's academic standing. During examinations or in-class work, it includes receiving information from others and referring to unauthorized notes or other unauthorized information. In addition, copying from others, either during examinations or in the preparation of homework assignments, is a form of cheating. Computers should not be used to acquire or provide information in conflict with the academic honesty policy. Furthermore, the Code of Ethics for Computing and Communications makes it the responsibility of computer users to keep information, data, and programs in their computer accounts secure from others. Anyone who knowingly assists in any form of academic dishonesty shall be considered as guilty as the student who accepts such assistance. Students should not allow their work to be copied or otherwise used by fellow students, nor should they sell or give unauthorized copies of examinations to other students. " Note that cheating includes taking information directly from Internet sources without proper attribution!

Internet Use - Students using University-provided Internet access are expected to act responsibly and use the Internet for professional purposes only.

Student Portfolio - The professor reserves the right to retain for pedagogical reasons either the original or a copy of any student's test, written assignment, paper, video, or similar work submitted by the student, either individually or as a group project, for this class. Student's names will be deleted from any retained items.

Special Needs/Disability Statement - If you are registered with the Office of Services for Individuals with Disabilities (OSID), please make an appointment with the course instructor to discuss any academic accommodations you need. If you need academic accommodations and are not registered with the OSID, contact that office on the 3rd floor of the Student Services Building, by email at disabilities@eku.edu, or call 859-622-2933 V/TDD. On request, the OSID can make this syllabus available in other forms.

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