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CLASSES |
 Internet Marketing Tentative Class Schedule MKT 401 • CRN 20393 • T,R 11:00 AM to 12:15 PM • Combs 307 or Combs 230 Yellow Room Spring 2005 • January 10, 2005 to May 8, 2005 Questions? Send email to Dr. Siegel • Copyright ©2005 C.Siegel |
| SPRING
2005 TENTATIVE CLASS
SCHEDULE - Schedule changes will be announced in class and
posted on this page. It is the student's responsibility to note changes! |
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| WK | TUESDAY |
THURSDAY |
| 01 | 1/11 - Introduction to Internet Marketing; distribution of class syllabus | 1/13 - C1 The Internet: Past and Present - Note 1 |
| 02 | 1/18 - C1 | 1/20 - C2 Internet Operations, Management, and Access - Note 2 |
| 03 | 1/25 - C2 | 1/27 - C3 Buyers and Online Behaviors - Note 3 |
| 04 | 2/1 - C3 | 2/3 - C4 Sellers Marketing Online - Note 4 |
| 05 | 2/8 - C4 | 2/10 - C13 The Web Marketing Plan - PP13; Discussion of semester project - Drawing for teams (Note: Ch13 will be on Exam 2) |
| 06 | 2/15 - EXAM 1 - Chapters 1,2,3,4; readings, class discussions, assignments, activities, etc. | 2/17 - C14 Web Marketing Planning, Implementation, and Control - PP14 |
| 07 | 2/22 - Discussion of project; team selection; discussion of Assignment 3 | 2/24 - C5 Legal and Ethical Issues; Privacy and Security - Note 5; Assignment 2 due |
| 08 | 3/1 - Client visit - DO NOT MISS CLASS!!!! Assignment 3 due | 3/3 - Team Work |
| 09 | 3/8 - Spring Break | 3/10 - Spring Break |
| 10 | 3/15 - Advising for all MKT, GBU, MGT, ACS MAJORS (3/15/05 and 3/16/05) |
3/17 - Client Visit |
| 11 | 3/22 - Discussion of client's needs; examination of previous Internet Marketing Plans | 3/24 - Consideration of Web marketing site presentation alternatives |
| 12 | 3/29 - C6 The International Environment of Internet Marketing - Note 6 | 3/31 - C7 Internet Marketing Research - Note 7 |
| 13 |
4/5 - EXAM 2 - Chapters 13,14,5,6,7; updates, readings, class discussions, activities, etc. |
4/7 - C8 Operational Data Tools - Note 8 |
| 14 | 4/12 - Team work |
4/14 - Meet with teams to evaluate progress; C9 Products and Brands - Note 9 |
| 15 | 4/19 - C10 Price - Note 10 | 4/21 - C11 Place - Note 11; drawing for presentation order |
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16 |
4/26 - C12 The Promotion Mix - Note 12 |
4/28 - Internet Marketing Plan - Presentations of Web sites - written plans (2 copies) due along with 2 discs with the client's Web site |
| 17 | Finals Week - Thursday, May 5, 2005 ~ 10:30 AM to 12:30 PM ~ Exam 3 - 120 points ~ Chapters 8,9,10,11,12; updates, readings, class discussions, activities, Internet marketing cumulative question = 20 points | |