Welcome to Dr. Siegel's Internet Marketing Web Site
MKT 401-001 • CRN 20393 • T,R 11:00 AM to 12:15 PM • Combs 307
January 10, 2005 to May 8, 2005
Copyright ©2005 C.Siegel
MKT309 • MKT401 • GBU201

Internet Marketing Plan, Web Marketing Site, and Oral Presentation
Each team will submit two copies of their written Internet Marketing Plan and two discs of the Web marketing site, one for the client and one to be graded, on Tuesday, 4/26/05. Each team will make a formal presentation of their proposed Web marketing site to the client and class on that day. The oral presentation is valued at 30 points; the written Internet Marketing Plan is valued at 140 points; and the Web marketing site is valued at 80 points.

Plans will be evaluated on professionalism, quality, sufficiency, Internet marketing insight, EFFORT, and mechanics, including following directions. Each team member will be asked to evaluate his/her own contribution to this project as well as the merit of the contributions of each team member. These evaluations will be taken into consideration in determining grades for each team member. Any individual who fails to submit an evaluation will receive an "I" for the course until the evaluation is received.

Each team member must participate in the oral presentation. Team members are advised to carefully consult the tips page. Points will be deducted for failure to heed this list! Professional business attire is required. The oral presentation is of the Web marketing site. Explanations must be provided for all site features.

Internet Marketing Plan Format
Each plan must be typed, single spaced, standard margins, one side of page. Type font must be a standard professional font (Times New Roman, Times, etc.), 12 point, and printed so it can be read without difficulty (no light ink!). Single space typing with a blank line between paragraphs. Submit the plans in notebooks with tabs or spiral bound with tabs; tabs must be typed. They are used to separate major headings. Begin each major heading on its own page. The table of contents MUST include accurate page numbers. Each page must be numbered (typed NOT hand written!). Plans must be submitted in an appropriate spiral or 3-ring binder. Do NOT use a plastic binder with a plastic slide clip.

The cover sheet must list the class, client, team member names, and date.

Examples of major headings are listed below. Each major heading must also have subheadings (see examples from class). Your major headings may differ somewhat from those listed below. If you have any questions about the format or plan, ask now!

Tabs and Table of Contents (with page numbers)

1.0 Executive Summary 1.1 Objectives 1.2 Keys to Success	PAGES 1-2 3-4
2.0 Market Analysis Include competitive analysis
3.0 Website Strategy Include Web drivers – offline and online, and a discussion of the synergy between offline and online
4.0 Strategy and Implementation Include offline strategy and implementation
5.0 Financial Analysis Include costs to implement and maintain/manage the Web site
6.0 Controls Include measures of how you intend to determine whether or not goals have been met Example: goal to increase Web site traffic 25 percent within 3 months Control: measure traffic now and compare to traffic in 3 months Response: if traffic is <25 percent, then …; if traffic is >25 percent, then …
7.0 Web Site Design Printed Beta version OR screen images in PowerPoint (submit two discs of presentation with printed Internet Marketing Plan.
8.0 Appendices Everything that doesn’t fit into other sections Example: Competitors’ screen shots and competitive analysis; references used; additional materials; etc.

Oral Presentation
Each team must present its recommendations for the client's Web site in a PowerPoint or Beta version presentation. Time limits of 10 minutes per team will be enforced. A printed version of the presentation in color must be included with the written plan and disc. PowerPoint must be printed 3 screens to a page. Each team member must contribute to the presentation. Spend time explaining WHY you are making the recommendations!!!!!!

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