COURSE NUMBER: COM/MKT/TEC 309 (cross-listed)
SECTIONS: COM309 CRN 22367; MKT309 CRN 20387; TEC309 CRN 20128
COURSE TITLE: Introduction to Integrated Marketing Communication (Web IMC)
PREREQUISITE: None
PROFESSORS:
Dr. M. Everett, Professor of Communication and Chair, Department of Communication
Dr. M. Marchant, Professor of Technology
Dr. C. Siegel, Professor of Marketing
OFFICES:
Dr. Everett, 109 Coliseum, 859-622-1878, email renee.everett@eku.edu
Dr. Marchant, 220 Whalin Technology Complex, 859-622-1192, email marlow.marchant@eku.edu
Dr. Siegel, Keith 4, 859-622-4973, email carolyn.siegel@eku.edu
OFFICE HOURS:
Dr. Everett: Email or call for an appointment
Dr. Marchant: Email or call for an appointment
Dr. Siegel: Email or call for an appointment

REQUIRED TEXTS: None

SUPPLEMENTAL MATERIALS: Students must have an EKU email account that is used to access computers in the ITDS computer laboratories and the EKU student Mac Web server.

COURSE DESCRIPTION: COM309/MKT309/TEC309 (3) I,II A course covering the theories, strategies, and skills of Integrated Marketing Communication, with a special emphasis on applying IMC to the Internet and World Wide Web (WWW). Credit will not be awarded to students who already have credit for COM309, MKT 309, or TEC309. Cross listed as COM 309, MKT 309, and TEC 309.

COURSE OBJECTIVES: COM/MKT/TEC 309 is a unique team class taught by Dr. Renee Everett (COM), Dr. Marlow Marchant (TEC), and Dr. Carolyn Siegel (MKT). It was offered for the first time in Fall 1997 in order to present and integrate content in three important areas of Internet Marketing, namely Web marketing strategy, Web page design, and the technical aspects of Web page and site construction. Students receive individualized assistance in creating a Web marketing site for a local small or midsize enterprise and mounting their site on the EKU student Web server.

Upon completion of the course, students will be able to:
• Understand the role of strategy in the design, implementation, and control of an integrated Web marketing communication campaign.
• Design and plan for the implementation of an integrated Web marketing communication campaign for a real world client.
• Understand communication theory, how it applies to marketing and targeting an audience on the WWW.
• Understand and apply layout and design strategies in the design and promotion of WWW pages.
• Discuss the operation of the Internet and the applications of the WWW
• Create an effective World Wide Web marketing site for a real world client.

COURSE REQUIREMENTS: Students will attend, participate in, and complete the work assigned in each of the three modules (COM/MKT/TEC). Computer time outside class meetings will be required to complete class assignments. Macintosh computers are available in the Combs ITDS lab, EKU library, Student Services Building, and in the Departments of Communication and Technology. ALL projects must be completed in order for the student to receive a passing grade in this class. This includes the completion the student's Marketing Web Site, FTP of the site to the student's EKU server space, and presentation of the site to the class.

COURSE EVALUATION PROCESS: The course will be taught in three separate and integrated modules. Grades from the three modules will be averaged and the course instructors will jointly determine an overall final course letter grade (see IMC Semester Grade Distribution). Because of the applied nature of the course, evaluations will focus on successful completion of projects in each module. Projects will include performing competitive intelligence on the Web for an IMC Web marketing plan in Module I; building creative strategy platforms for IMC on the WWW during Module II; and designing and implementing personal and marketing Web pages during Module III. Assignments turned in late for any module will receive a 50% reduction in points. ALL projects must be completed in order for the student to receive a passing grade in this class. This includes presentation of the student's Marketing Web Site in class. Assignments for Modules I and II are each 30% of the course grade; Module III is 40% of the course grade. Mid-term evaluations will be determined by work completed at that point. The grade scale is A= 90 to 100%; B = 80 to 89%; C = 70 to 79%; D = 60 to 69%; F = <59%

STUDENT PROGRESS: It is each student's responsibility to participate fully and conscientiously in COM/MKT/TEC 309. Students must track their own academic progress during the semester.

ETHICS: No student will be allowed to create, view, or distribute any digital information that the instructors deem immoral, unethical, or illegal. All work must be original, completed solely by the student; plagiarism will be punished. No food or drink is allowed in the computer lab. Tobacco may not be used in any form.

ATTENDANCE POLICY: Attendance at all class meetings is expected. Because of the applied nature of the course, students who skip classes put themselves at a considerable disadvantage when it comes to the evaluation of their class assignments. Prompt attendance is very important. Students are advised to contact any of the instructors if an absence is unavoidable.

TOPICS: The tentative class schedule will be followed as closely as possible. Adjustments will be announced in class. It is the student's responsibility to note changes on the syllabus. All assigned readings must be completed before the respective class period.

OTHER:
Cheating - Any form of cheating will result in an "F" for the semester grade in COM/MKT/TEC 309. Statements on plagiarism, cheating and co-responsibility are taken from the EKU Faculty Handbook (http://www.academicaffairs.eku.edu/enrollment/FacultyHandbook/PART5.htm): "Plagiarism is the act of presenting ideas, words, or organization of a source (published or not) as if they were one's own, without acknowledgment of the original source. Since university instructors assume material presented by students is their own unless otherwise indicated, all quoted material must be in quotation marks, and all paraphrases, quotations, significant ideas, and organization must be acknowledged by footnotes or by some other form of documentation acceptable to the instructor for the course. Plagiarism also includes presenting material which was composed or revised by any person other than the student who submits it, as well as the deliberate falsification of footnotes. The use of the term "material" refers to work in any form including written, oral, or electronic (as in the case of computer files). Cheating includes buying, stealing, or otherwise fraudulently obtaining copies of examinations or assignments for the purpose of improving one's academic standing. During examinations or in-class work, it includes receiving information from others and referring to unauthorized notes or other unauthorized information. In addition, copying from others, either during examinations or in the preparation of homework assignments, is a form of cheating. Computers should not be used to acquire or provide information in conflict with the academic honesty policy. Furthermore, the Code of Ethics for Computing and Communications makes it the responsibility of computer users to keep information, data, and programs in their computer accounts secure from others. Anyone who knowingly assists in any form of academic dishonesty shall be considered as guilty as the student who accepts such assistance. Students should not allow their work to be copied or otherwise used by fellow students, nor should they sell or give unauthorized copies of examinations to other students. " Note that cheating includes taking information directly from Internet sources without proper attribution! Cheating in COM/MKT/TEC 309 also includes having someone else create a personal Web page or market Web site that is presented as the student's own work. Since the primary purpose of the class is for the student to master the strategy, design, and creation of Web marketing sites, having someone else create the Web pages is cheating.

Internet Use - Students using University-provided Internet access are expected to act responsibly and use the Internet for professional purposes only.

Student Portfolio - The professors reserve the right to retain for pedagogical reasons either the original or a copy of any student's test, written assignment, paper, video, or similar work submitted by the student, either individually or as a group project, for this class. Student's names will be deleted from any retained items.

Special Needs/Disability Statement - If you are registered with the Office of Services for Individuals with Disabilities (OSID), please make an appointment with the course instructor to discuss any academic accommodations you need. If you need academic accommodations and are not registered with the OSID, contact that office on the 3rd floor of the Student Services Building, by email at disabilities@eku.edu, or call 859-622-2933 V/TDD. On request, the OSID can make this syllabus available in other forms.

Advising Information for MKT, ACS, GBU, MGT, and COM Majors - In order to better serve our students' advising needs, all DAY classes offered through the MMAC department on Tuesday, March 15, 2005 and Wednesday March 16, 2005 will be cancelled, so that we can offer a two-day advising period. All NIGHT classes scheduled on those two days will meet at the regular time. All GBU, MGT, MKT, and ACS majors are required to come for an advising session with their academic advisor during these two days. Academic advisors will be available in Combs 105, 213, and 216 on March 15 and 16 from 8:00 AM to 6:00 PM. Any student who does not take advantage of this advising opportunity will be advised the last two days of the advising period. COM majors will also have advising on these days.

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