Welcome to the Web Site of COM/MKT/TEC 309
Introduction to Integrated Marketing Communication (Web IMC)
Spring 2005 • January 10, 2005 to May 8, 2005

COM/MKT/TEC 309 is a unique team class taught by Dr. Renee Everett (COM), Dr. Marlow Marchant (TEC), and Dr. Carolyn Siegel (MKT). It was offered for the first time in Fall 1997 in order to present and integrate content in three important areas of Internet marketing, namely Web marketing strategy, Web page design, and the technical aspects of Web page and site construction. Students receive individualized assistance in creating a Web marketing site for a local small or midsize enterprise and mounting their site on the EKU student Web server. Students in this class have created Web marketing sites for over 250 small local enterprises during the time the course has been offered.

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