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COM/MKT/TEC 309 MKT Assignment #1
Client Approval Form - Due: 1/27/05
Value: 05 points (5% of MKT Module Grade)

The completed assignment is due at the beginning of class. Forms submitted after that time will receive a 50 percent reduction in grade unless Dr. Siegel approves of the delay in advance. The worksheet must be typed. Handwritten worksheets will NOT be accepted. The client must approve of the project and sign in the appropriate place on this form. The assignment will be evaluated for thoughtfulness, completeness, quality and depth of responses, and following directions. Neatness and spelling WILL count! Download the Word copy of this file at http://www.management.eku.edu/SIEGEL/M309/Form.doc and use it to complete the form.

Student name (sign your initials after name):
Client's name:
Name of business/enterprise:
Type of business/enterprise:
Length of time client has been in business/operation:
Client's address:
Client's phone (include area code):
Client's email address:
Client's approval and signature (do NOT turn in this form without a client signature):

I approve of this student creating a Web marketing site for my business/organization as part of his/her class requirement in COM/MKT/TEC 309, Spring 2005 Semester, and temporarily storing the files on the EKU Student Web Server.

Signed:_____________________________________________ Date: _________________

A. Client Marketing Analysis

A.1. Product
A.1. (a). What product(s) is the client marketing? Write a clear, detailed description of the client's products so that someone unfamiliar with the business/enterprise will clearly understand the client's marketing offer.
A.1. (b). What needs (or problems) do your client's products satisfy (solve) for buyers?
A.1. (c). How is your client's market offer unlike those of his/her competitors? How is it similar?
A.1. (d). How many employees does your client currently have?
A.1. (e). What roles do employees take in marketing the product?

A.2. Place
A.2. (a). In what type of store or office are the products offered?
A.2. (b). Describe the store/office atmospherics. Look for features that might be incorporated into a Web marketing site.

A.3. Price
A.3. (a). Describe your client's pricing strategy, (competitive, above/at/below market, etc.)
A.3. (b). Are prices set by the client or someone else?
A.3. (c). What pricing flexibility does your client have?

A.4. Promotion
A.4. (a). Describe in detail how the client currently promotes his/her products. Describe promotion types (mass advertising, sales promotions, etc.) and specific media (names of newspapers, radio stations, etc.)
A.4. (b). Attach examples of print advertisements, brochures, or other promotions to this assignment.
A.4. (c). How heavily does your client promote his/her products? Explain in detail where, when, how promotion is used.
A.4. (d). What message is communicated in your client's promotions?

A.5. Target Market(s)
A.5. (a). Does your client market his/her products to consumers, businesses, or other enterprises? Identify and describe the type(s) of client(s).
A.5. (b). What is the geographical coverage of your client's market?

A.6. Competition
A.6. (a). Describe your client's main competitors. Who are they, where are they, and what do they offer?
A.6. (b). What competitive advantage does your client currently have over the competition?
A.6. (c). How do your client's competitors currently promote themselves?

B. Web Site Readiness

B.1. Does your client currently have a Web site? [ ] No [ ] Yes

If your client has a Web site:
B.1. (a.) What is the URL?
B.1. (b.) What are the strengths of the site?
B.1. (c.) What are the weaknesses of the site?
B.1. (d.) Attach a printed copy (screenshot) of the client's Web site front page to this form.

B.2. Who will implement the Web marketing site for your client?

B.3. Who will maintain the Web marketing site for your client?

B.4. List key word descriptors that will be used for search engine indexing.

B.5. What marketing goal(s) does your client have for the Web marketing site?