| WK |
TUESDAY |
THURSDAY |
| 01 |
1/11
- Introduction to the Class; Syllabus - Siegel - PP1 |
1/13
- Introduction to the iMac; Creating student Web space |
| 02 |
1/18
- What Makes A Web Marketing Site A Winner? - Siegel - PP2 |
1/20
- Why Web IMC? - Siegel - PP3 |
| 03 |
1/25
- Learning from the Competition - Siegel - PP4 |
1/27
- Web IMC Drivers & Value - Siegel - PP5; MKT
Assignment #1 Due |
| 04 |
2/1
- The World Wide Web - Marchant |
2/3
- HTML and How To Create It - TEC #1 Assignment
distributed - Marchant;
MKT
Assignment #2 Due
|
| 05 |
2/8
- Creating Pages with Macromedia Dreamweaver - Marchant
|
2/10
- Preparing Graphics with Adobe Photoshop - Marchant |
| 06 |
2/15
- Essentials of Creating Web Pages -
Marchant - TEC
Assignment #2
distributed |
2/17
- Web
Navigation - Marchant |
| 07 |
2/22
- Lab
- Everett, Marchant, Siegel - Students work on TEC Assignment #1
-
Personal Homepage |
2/24
- Lab - Everett,
Marchant, Siegel - Students work on TEC #1 Assignment - Personal Homepage;
TEC
Assignment #1 due - personal homepage must be loaded on the student's
EKU Web server space no later than midnight tonight
|
| 08 |
3/1
- Communication
Theory and Applications to the World Wide Web - Everett - PP1 |
3/3
-
Evaluating
Your Audience -
PP2 - Everett
|
| 09 |
3/8
-
SPRING BREAK |
3/10
- SPRING BREAK |
| 10 |
3/15
- Site
Content and Architecture - PP3 - Everett -
Advising for all MKT, GBU, MGT, ACS, COM MAJORS (3/15/05 and 3/16/05)
|
3/17
- Visual
Design: Part I -
Everett - PP4 |
| 11 |
3/22
- Visual
Design: Part II - Everett - PP5;
COM Assignment #1 due |
3/24
- COM Module Sample Presentation - PP6 - Everett; students work on COM
presentation |
| 12 |
3/29
- Student COM#2 Presentations |
3/31
- Student COM#2 Presentations - COM#2 Assignment
(written) due - Print PP slides 3 to a page |
| 13 |
4/5
- Lab - Everett, Marchant, Siegel |
4/7
- Lab - Everett, Marchant, Siegel |
| 14 |
4/12
- Lab - Everett, Marchant, Siegel |
4/14
- Lab - Everett, Marchant, Siegel; site
map revisions due no later than the end of class today |
| 15 |
4/19 - Lab
- Everett, Marchant, Siegel |
4/21 - Lab
- Everett, Marchant, Siegel - Drawing for presentation
order |
| 16 |
4/26
- Marketing
Web Site TEC#2 Assignment Due
- Site must be completed and
posted on student's EKU Web server space no later than the beginning of
class today!
Student Presentations of Marketing Web Sites - All students must attend
class |
4/28
- Student Presentations of Marketing Web Sites
- All students must attend class |
| 17 |
Finals
Week - Tuesday, 5/3/05 - 8 AM to 10 AM - Student
Presentations of Marketing Web Sites (if needed) - All students must attend
class
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