Welcome to Dr. Siegel's International Business Web Site
GBU 201-001 • CRN 20319 • T,R 1230 to 1345 • Combs 213
Copyright ©2005 C.Siegel
MKT309 • MKT401 • GBU201

Chapter 5 International Trade (not pages 145-154)
Opening case - Coca-Cola - How many brands in how many countries? Is Coca-Cola the biggest brand in the world? What does brand recognition "buy" a company in international markets?

Overview of international trade
Benefits - Why is IT so important to developed countries? To developing countries?
Volume - What countries are the world's leading trading nations?
Patterns - Who trades with whom and why?
Trade dependence

Theories of international trade
New trade theory - What is a first mover? Why is being one an advantage/disadvantage?
National competitive advantage