Welcome to Dr. Siegel's International Business Web Site
GBU 201-001 • CRN 20319 • T,R 1230 to 1345 • Combs 213
Copyright ©2005 C.Siegel
MKT309 • MKT401 • GBU201

Chapter 2 Culture in Business
Opening case - Haribo
"Never underestimate the importance of local knowledge" • Culture rules of thumb • Culture affects cost of doing business

What is culture?
Culture vocabulary
Activity: On a blank sheet of paper, draw a map of the world
U.S. cultural characteristics - positives/negatives

Components of culture - country clusters by values, attitudes, beliefs

Global manager: Guide to manners - Your Cultural IQ

Other Issues
Social structure
Religion
Personal communication - verbal, non-verbal
Education
Physical and material environments

Classifying cultures
Various methods
Cultural diversity in the workforce
Culture shock