Welcome to Dr. Siegel's International Business Web Site
GBU 201-001 • CRN 20319 • T,R 1230 to 1345 • Combs 213
Copyright ©2005 C.Siegel
MKT309 • MKT401 • GBU201

Ch 13 Selecting and Managing Entry Modes
Opening case - Wal-Mart - world's largest retailer

Exporting, importing, countertrade
Why export
Export strategy
Degree of involvement
Avoiding blunders
Countertrade
Ex/Im Financing

Contractual entry modes
Licensing
Franchising
Management contracts
Turnkeys

Investment entry modes
Wholly owned subsidiaries
JVs
Alliances
Selecting partners

Strategic factors in selecting an entry mode
Cultural environment
Political/legal environments
Market size
Production and shipping costs
International experience
Risk