Welcome to Dr. Siegel's International Business Web Site
GBU 201-001 • CRN 20319 • T,R 1230 to 1345 • Combs 213
Copyright ©2005 C.Siegel
MKT309 • MKT401 • GBU201
Welcome to Dr. Siegel's International Business Web
Site
GBU
201-001
• CRN 20319
• T,R 1230 to 1345
• Combs 213
Copyright
©2005 C.Siegel
MKT309
• MKT401
• GBU201
Ch
11 Planning and Organizing International Operations
Opening case - Ryanair - What
is its niche? Does it have a sustainable competitive advantage? What companies
are direct competitors?
1.International
planning and strategy
Insight comes first ... about company, customers, competitors, environment
Planning - Blueprint for the future; can help avoid pitfalls, identify opportunities;
SWOT
Roles of goals, objectives, strategies, tactics - hierarchy
Multidimensional - domestic, international
Importance of mission statement
Core competencies - unique competitive advantage - sustainable competitive advantage
(SCA)
Value creation ... value chain analysis; primary and support activities
Identify strategies ... international (multinational, global); corporate (growth,
retrenchment, stability, combination - mixed); business (low-cost leadership,
differentiation, focus); department
2.International
organizational structure
Centralized
Decentralized
Coordination and flexibility
Organization structure
Work teams