International Business
GBU
201-001
• CRN
20319
• T,R 1230 to 1345
• Combs 213
Copyright
©2005 C.Siegel
MKT309
• MKT401
• GBU201
Chapter
1 International Business Today
Opening
case - The Simpsons - trade
in an entertainment product - IB is ubiquitous - top trading nations;
leading exporters and importers; U.S. trade goals
Global mindset • Global Mentality Test - avoid provincialism, self-reference criterion
The
global business environment
Influences
Ethics
Social responsibility - Toyota - community
care
Globalization
Of markets and production
Falling barriers to trade and investment - WTO
• >>READ:
What
is the WTO (sidebar: Fact File)
Anti-globalization (Seattle 1999)
Key
players
MNCs
Enterprises
Small businesses
Activists